The Story Behind Why27

Hi, I’m Ale,

Illustrator, entrepreneur, and mother of two little girls who inspire me every day.

I'm the founder of Why27, a children's wall art brand created to bring imagination, joy, and personality into the spaces where little ones grow, dream, and play.

For years, I explored different creative paths, searching for an illustration style that truly felt like my own. But everything changed when I became a mother.

Suddenly, I wasn't just creating illustrations.

I was creating little worlds.

Worlds where animals ride scooters, sail across the sea, balance on circus balls, and embark on adventures that spark curiosity and storytelling. Because I believe art can do more than decorate a room—it can inspire imagination, encourage confidence, and remind children every day that they are brave, creative, and capable.

Every illustration begins on a blank canvas on my iPad Pro and is drawn by hand, one brushstroke at a time. No AI-generated artwork. No mass production. Just original illustrations created with intention, care, and a whole lot of love.

My goal is simple: to create artwork that helps families build warm, inspiring spaces filled with creativity, wonder, and happy memories.

Today, Why27 prints can be found in nurseries, bedrooms, playrooms, and family homes around the world. Every purchase supports an independent artist and a small business dedicated to creating meaningful art for children.

Thank you for being here.

I hope you find a piece that brings a smile to your face every time you walk into the room.

With love,

Ale

Founder & Illustrator
Why27